Danes with the means are socialised to buy design classics for their homes, from the Kay Bojesen Ape to Louis Poulson floorlights.
I have never really had the patience to save up and invest seriously in bonafide Danish design, cheap thrills at the British Heart Foundation furniture shop are more my style, but I'm seeing more and more young Danes on Instagram weave design classics into their homes but add enough individual touches that they don't look like a design hotel.
One of my current favourites is Sophie Juul Jensen, whose Instagram feed is full of Wegner wishbone chairs alongside Ikea stainless steel shelving, art prints in mediterranean blues and lemons in bowls everywhere:
I also LOVE Marie Jedig, a blogger, model and Sienna Miller lookalike who just happens to live in a classic Copenhagen apartment full of design:
I've been putting more thought into what I have and quality and quantity, and taking a cue from this persuasive Anna Dorfman post from a few years ago, I'm actually starting to see the appeal of owning things for their design value and picking items with your future self in mind.
And my future self definitely wants to live in a house full of design classics. Time to get saving.