Snaps + Rye - Danish eating in West London

I unsuspectingly stumbled across the West London Danish restaurant Snaps+Rye this weekend while trying to find a tube station. Attracted by the Danish signs, I wandered in to take a look and got talking to the very friendly manager/owner, who totally humoured me when I asked if they sell remoulade (addictive, Danish, neon yellow tartar sauce). They make their own, of course.
I had eaten *quite* recently but figured it would be rude not to have a cup of coffee. And some apple cake:



And then I saw a chef walk through the cafe with a tray of ryebread covered in some sort of delicious salmon. Cured salmon with fennel pollen and akvavit to be precise. Some found its way to my table....



I only tried two things, but they were delicious and well presented and I got to eat them in an atmosphere of superlative Danish-ness; the shop even has the distinctive door handles and light switches you see in Danish public buildings. It was quite dear for the amount of food, but even that is authentically Danish!

Looking at the coverage Snaps+Rye has had, it seems they are already actively promoting the Danish way to West-Londoners, even holding a Skt Hans aften party to celebrate Mid-Summer last month as well as lots of other events. I definitely want to come back to an evening event and get a feel for whether the food and venue can move from cafe to restaurant. Thanks Snaps+Rye for tempting me to add an extra meal to my day and sending me off with free liquorice for me and my ex-pat mum!